Affluent Consumers Stake Claim in China: New Group of 'Twentysomethings' Looks to Acquire Upscale Items

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Though the there is a dearth of sophisticated consumer research on China, J. Walter Thompson's executive vp/chairman of the agency's Greater China and Korea region, Grace Atkinson, said a group of wealthy and adventurous consumers is developing within the sphere of influence of Hong Kong. 'They'll try anything. They've gone from having no phones to having mobile phones,' she said at a recent agency meeting here.

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