Adweek’s Top 10 Commercials of the Week


Grey Goose ‘Fly Beyond’

Grey Goose vodka's new global campaign stars an unlikely hero—François Thibault, the man who developed the recipe for Grey Goose, and who was rewarded for this achievement by being shunned for years by the French people.


Hot Pockets ‘You Got What I Eat’

Kate Upton and Snoop Dogg team up for this wildly ludicrous new music video for Hot Pockets, which humorously remixes Biz Markie's 1989 hit single "Just a Friend (You Got What I Need)" as "You Got What I Eat."


LG ‘Steady Feathers’

Chickens, you may be surprised to hear, are having a major moment. In LG's latest spot, a cameraman decides to strap a tiny helmet cam to his chicken's head and use his new chickencam to film various adventures.


Samsung Galaxy Note 3 ‘The Developer’

Samsung uses a chart-topping hit by up-and-coming 16-year-old New Zealand singer Lorde for its new global spot from Leo Burnett in Chicago, advertising the Galaxy Note 3 and Galaxy Gear.


Carrie (Movie) ‘Telekinetic Coffee Shop Surprise’

Thinkmodo gets a creepy chick to show off freaky telekinetic superpowers in a coffee shop to promote Carrie—the upcoming horror film based on Stephen King's 1974 novel. The looks on the patrons' faces are priceless, and the stunt ties seamlessly into the product, too.


Gillette ‘Training Tracks’

Gillette's experimental two-minute video (which doubles as a deodorant ad) from BBDO includes NFL players and other high-caliber athletes making music by exercising—building a musical track, beat by beat, layer upon layer, muscle upon muscle.


Dodge Durango ‘Ron Burgundy – It Comes Standard’

Will Ferrell has filmed some spots as Ron Burgundy for the Dodge Durango ahead of the release of Paramount Pictures' Anchorman 2: The Legend Continues. In "It Comes Standard," he touts the many features of the vehicle's glovebox. 


Samsung Galaxy Gear ‘A Long Time Coming’

Samsung takes you back to the sci-fi wrist gadgets of yore (or rather, of the future) in this new spot from 72andSunny for the new Galaxy Gear. The Jetsons, Star Trek, Dick Tracy and Inspector Gadget remind you just how long we've been waiting for this technology to arrive.


Maquarie Dictionary ‘Phubbing’

McCann Melbourne orchestrated an elaborate scheme to invent and disseminate the word "phubbing"—a gerund meaning snubbing the people in one's presence in favor of one's smartphone. The goal? To sell more Macquarie print dictionaries.


Paul Smith ‘Underwear Autumn/Winter 2013’

Soiling their skivvies is not an option for slackliners Antoine Moineville and Tancrède Melet as they perform mind-bogglingly dangerous stunts 2,500 meters above the ground in the French Alps for a video promoting Paul Smith's autumn/winter underwear collection.