Adweek's 2017 Graduate's Guide to Marketing and Media

What you need to know to land the right job—and kick ass at it

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So you’ve put in the years of studying, sleepless nights and occasionally regrettable social choices, and you’re ready to enter the real world. If you’re still not feeling 100 percent prepared for what’s ahead, we’ve got you covered.

Each year, Adweek gathers together insights from some of the marketing industry’s brightest minds and looks at the trends shaping workplace opportunities across the agency, brand and media landscape.

Whether you’re looking for creative, effective ways to get recruiters’ attention or you already have a job locked in and are just looking to start on the right foot, this guide will hopefully offer a few words of wisdom for your post-college years and beyond.

This year’s advice for graduates:

One day you wake up and realize you haven’t seen Paris.



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