P&G's Marc Pritchard to Co-Chair Adweek's Sustainability Council

Adweek has formed a new Sustainability Council, and its first gathering is already on the calendar—virtual, of course—set for April 6-7. The council and the event are an outgrowth of Adweek’s focus on corporate sustainability efforts. Marc Pritchard, chief brand officer of Procter & Gamble, will co-chair the council alongside Adweek strategic adviser Nadine Dietz. “The people we serve expect brands and companies to be a force for good for society and sustainability, while also being a force for growth in business,” Pritchard said. “It’s an honor to come together with such an accomplished group of leaders to identify substantive, marketing-driven actions that can help make the world a better place.” The council will focus on best-in-class practitioners who are implementing sustainable development goals, as well as best practices for consistently upholding diversity, equity and inclusion initiatives inside their companies. It's those successes that will be highlighted at the April event. Here's who else is on the council: Linda Boff, CMO GE, President GE FoundationNancy Mahon, SVP Global Citizenship and Sustainability, The Estee Lauder CompaniesAmanda Nusz, svp of corporate responsibility, Target and president, Target FoundationArancha Cordero, chief growth officer, Danone WatersBilly Paretti, global CMO, Belvedere Vodka, LVMH, Moët HennessyDean Aragón, CEO and vice chairman, Shell Brands International AGDouglas Sabo, chief sustainability officer, VisaElmis Medina, global head of sustainability, RBIEzgi Barcenas, global head of sustainability, Anheuser-Busch InBevFiona Carter, CMO, Goldman SachsFrank Cooper III, CMO, BlackRockJim Andrew, chief sustainability officer, PepsiCoKofi Amoo-Gottfried, vice president of marketing, DoorDashLinh Peters, global CMO, Calvin KleinMeg Goldthwaite, chief marketing and communications officer, The Nature ConservancyPeter Land, chief communications and sustainability officer, Dick's Sporting GoodsShin-pei Tsay, global head of cities and transportation policy, UberStuart Redsun, CMO, Waste ManagementVirginie Helias, chief sustainability officer, P&G "With every year that goes by, it becomes clearer that brands cannot afford to ignore issues of sustainability," added Adweek CEO Jeffrey Litvack. "We at Adweek are proud to play our part, as community builders and industry protagonists, to gather the most innovative leaders and facilitate sharing and promotion of their stories on how they are improving their companies, their industry and their planet." Read More: Beyond the Buzzwords, Sustainability in Marketing Demands Consistency

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P&G’s Marc Pritchard to Co-Chair Adweek’s Sustainability Council

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