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How do you currently compensate the various types of agencies you utilize?
Note: Respondents can have more than one answer.
TOTAL
Commision on Media: 39%
Fixed Annual Fee: 35%
Project Fee: 34%
Labor-Based Fee: 30%
Monthly Retainer: 26%
Commission on Production: 21%
Hourly Fee: 19%
Other Methods: 8%
No Answer: 7%
By Category
COMPUTERS/TECHNOLOGY
Commission on Media: 50%
Labor-Based Fee: 43%
Fixed Annual Fee: 29%
FOOD & BEVERAGE/PACKAGED GOODS
Fixed Annual Fee: 48%
Commission on Media: 35%
Project Fee: 30%
PHARMACEUTICAL
Project Fee: 64%
Hourly Fee: 55%
Commission on Media: 36%
Monthly Retainer: 36%
Labor-Based Fee: 36%
CONSUMER DURABLES/UTILITIES
Commission on Media: 60%
Hourly Fee: 60%
Project Fee: 60%
Labor-Based Fee: 60%
ENTERTAINMENT/PUBLISHING/RETAIL
Commission on Media: 50%
Monthly Retainer: 50%
Commission on Production: 25%
Project Fee: 25%
Fixed Annual Fee: 25%
FINANCIAL SERVICES
Project Fee: 57%
Commission on Media: 43%
Commission on Production: 29%
Fixed Annual Fee: 29%
Monthly Retainer: 29%
Labor-Based Fee: 29%
TELECOM
Monthly Retainer: 46%
Commission on Media: 39%
Fixed Annual Fee: 39%
AUTOMOTIVE
Fixed Annual Fee: 44%
Commission on Media: 30%
Commission on Production: 26%
Labor-Based Fee: 26%
Compensation is one of the most-talked about subjects among both advertisers and agencies today, with the Association of National Advertisers and others...
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