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Does your media planning/buying resource also handle your online media efforts?
TOTAL
No: 53%
Yes: 43%
No Answer: 4%
By Category: YES
Automotive: 65%
Food & Beverage: 50%
Consumer Durables: 40%
Financial Services: 40%
Computers: 38%
Entertainment: 37%
Telecom: 25%
Pharmaceutical: 10%
By Category: NO
Pharmaceutical: 90%
Telecom: 63%
Entertainment: 63%
Computers: 62%
Financial Services: 60%
Food & Beverage: 44%
Consumer Durables: 40%
Automotive: 30%
With the collapse of the dot.coms and the downturn in the economy, agencies are reconsidering their interactive advertising capabilities and alliances. Many are pulling new media activity in-house and others are integrating their stand-alone interactive divisions with the agency as a whole.
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