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EAST EDITIONNike: Best Campaign 2001Adweek salutes Wieden + Kennedy’s “Play,” along with our 50 favorite commercials of the year. NEW ENGLAND EDITION Four Score Peter Seronick, Gary Greenberg, Terry O’Leary and Tom Davis form GSO/Davis. SOUTHEAST EDITIONTransfer of PowerJeff Johnson assumes Ben West’s CEO duties at WestWayne. MIDWEST EDITION On the Line Hyundai sends out RFPs in its $160 million creative review, which may be sweetened by added dealer work. SOUTHWEST EDITION Ahabla Espanol? Volkswagen is seeking a Hispanic agency.
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