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Just Don’t Do It
When Nike was on the prowl for a second agency in February, it hit up shops of many sizes and persuasions before picking Goodby, Silverstein & Partners in San Francisco. Needless to say, most of the selected shops were hot to trot. But apparently not so over at Black Rocket in San Francisco.
After Black Rocket got Nike’s call, sources said, the agency dashed off a letter to the super-client saying, in part, ‘Are you freakin’ nuts? You’ve got the best agency in the world,’ referring to Wieden & Kennedy in Portland, Ore.
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