Adweek Creative

Working Harder
McD’s Boston Puts Arnold on Notice
Arnold Communications handles more than $100 million in billings for regional McDonald’s co-operatives across the country. One of its largest, the Boston Region Co-op, will “review” its agency relationship, which dates back some 30 years.
One of the country’s leading and oldest independent soft- drink bottlers has hired Devine & Pearson following a review. On tap for Polar Beverage is a makeover for its packaging and logo, a first in more than a decade. New advertising will follow.
See page 5.
Fightin’ words
Executives at Deutsch Boston have signed a lease for office space. The operation-led by former Arnold execs Kathy Kiely and Kristin Volk-is primed to break the “old-boy network in advertising.” The
outpost will occupy space the prestigious Harvard Club once called home.
See page 6.
Keiler audit-ion
Keiler & Co. is likely to come up short in the pitch for Deloitte Toche Thomatsu’s global image account, but the shop is
celebrating victory nonetheless. It has been named agency of record on the client’s $15 million tax and audit
See page 8.
Zentropy unbound
With John Connors III at the helm, Interpublic finally takes the wraps off its interactive services company. Its name, Zentropy, like its
mission, means
“order from chaos.”
See page 12.
interactive kickoff
Disney’s unites the Web and TV with its Enhanced Television coverage of NFL games on ABC and ESPN. One component is PrimeTime Player, which allows viewers to call their own plays during the game. Also, MXG Media launches MXGtv, its interactive TV division. CMG taps Real Media to develop online travel ads.
See page 81