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Let’s get the obvious stuff out of the way first, shall we? First, the Super Bowl gets about 90 million viewers-maybe 150 million. Or a gabillion. Whatever the head count, it’s a bigger audience than any other media venue can give you.
Second, those hoards of watchers purportedly translate to a big bang for your advertising dollar. Third: Watching commercials made especially for the big game has become a spectator sport nearly on par with the big game itself.
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