AdSouth Gives 'Dell Dude' a New Gig

NEW YORK GameZnFlix, an Internet destination at which subscribers can rent both DVD movies and video games, has signed Ben Curtis, better known as Steven “The Dell Dude,” to appear in a national TV campaign launching this summer.

The effort, via AdSouth Partners in Boca Raton, Fla., will feature Curtis in three TV spots talking about the rental side of GameZnFlix’s business, and will be targeted toward consumers ages 12-25. Curtis also will do radio and make personal appearances to support the Web site.