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Like the sun worshippers it targets, Sea & Ski is working to improve its looks–with a little help from veteran marketer Adrian Butash in Santa Barbara, Calif.
The Miami-based skin care company has a new national print and radio campaign from Butash’s agency, Adrian Inc., and has also changed its logo, packaging and collateral materials. A major creative element of the redesign is an abstract “S” curve graphic, which appears on all the visual materials.
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