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Struggling with declining sales and a change in U.S. marketing leadership, Adidas is reaching beyond lead agency Leagas Delaney for marketing assistance.
Burrell Communications in Chicago was tapped last week to craft a national back-to-school TV campaign, aimed at young urban males, that is slated to run this fall.
Earlier this year, after winning a pitch for the urban-basketball cate gory, Burrell created U.S.-only TV campaigns for the launch of Adidas’ Mad Handle basketball shoe and SLII running shoe.
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