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BOSTON Adidas said it has awarded its global running shoe assignment to independent London shop Iris Worldwide, which will handle advertising, retail and experiential communications aimed at serious runners.
Iris was already a client roster shop, working on retail campaigns in the category.
Sources said Iris added the work following a pitch, likely involving other Adidas roster shops.
Shaun McIlrath, joint ecd of Iris, said in a statement: “This appointment signals our emergence as a global creative force.
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