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Amid struggles with declining shoe sales and a change in marketing leadership in the U.S., Adidas continues to reach beyond lead agency Leagas Delaney for marketing assistance.
Burrell Communications in Chicago, which won a pitch last December for adidas’ urban basketball category, is handling a national back-to-school campaign slated for late summer. Earlier this year the agency handled U.S.-only TV campaigns for the launch of the client’s Mad Handle basketball shoe and the SLII running shoe.
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