Add Lean Cuisine to the List of Nestlé Reviews

Brand's annual media spending is $30 million

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well.

One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative business, with a quartet of roster shops competing for the assignment, according to sources.

Lean Cuisine's media spending totaled about $30 million last year, down slightly from almost $33 million in 2012, according to Kantar Media.

Sources identified the contenders as Grey, 360i, Santo and the incumbent, JWT. Final presentations are slated for next week, with Nestlé expected to test some of the pitch concepts after that. As such, a decision is probably about a month away.

Nestlé already is seeking an agency for a corporate image assignment and conducting a digital review that's designed to consolidate its digital business at fewer shops. Those reviews followed pitches for media planning and buying and public relations efforts last year.

The Lean Cuisine contenders referred calls to Nestlé, which had no immediate comment.

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