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To address the creative questions advertisers have about how to convey marketing messages using the nascent digital out-of-home medium, Adcentricity, an aggregator of DOOH inventory, unveiled Friday (May 14) the industry’s first creative reference guide. The guide, available here, shares ideas and knowledge from 14 companies such as Mindshare, Razorfish, Saatchi X and Show & Tell about what works in DOOH.
Since digital out-of-home emerged as a new media alternative, it’s been one of the few media to show growth, even during the recession.
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