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BOSTON Adams & Knight has launched an integrated regional campaign supporting the 52nd Greater Hartford Open PGA golf tournament taking place through Sunday in Cromwell, Conn.
Work from the Avon, Conn.-based independent is tagged “Be there for the GHO” and includes TV, radio, print, outdoor and collateral executions, as well as a Web site, ghogolf.com. This marks the second consecutive year the shop has worked for the GHO.
“Given the sponsorship challenges that the GHO has faced over the past 12 months, the campaign materials really encourage fans [and corporations] to support the GHO,” said agency account supervisor Herb Emanuelson.
“While
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