Adair-Greene Advertising staffers and clients recently celebrated the launch of the agency’s new consumer brand and business-to-business division. The unit, called Greeneffect, will generate results through the process of development, implementation and results-tracking management, the shop said. Shown here are (l. to r.) Chris Steele, division executive vice president and general manager; Melanie Stevenson, senior advertising manager for BellSouth; and Pamela Bishop, agency vice president of strategic marketing.