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BOSTON Via’s first work for Uno Restaurant Corp. includes a 30-second TV spot breaking this week with the tagline “The one.”
The commercial from the independent Portland, Maine-based agency shows mostly monochrome restaurant footage and includes a Mod-ish retro-’60s soundtrack from Merge Records artists Imperial Teen. On-screen text informs us, “Only one can be the first. Only one can be the best.” Agency creative chief Greg Smith oversaw campaign development.
Boston-based pizzeria chain Uno has spent approximately $1-2 million in annual measured media in recent years.
While
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