Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Dad is a hamster, voiced by Andrew Dice Clay. One son, played by new Saturday Night Live cast member Kyle Mooney, is supposed to be at college, except he's home most of the time. Another son is an eccentric drawn to scrapbooking and ventriloquism. The sole daughter speaks only in French. Mom is actually normal (i.e., exceptional by being unexceptional). The family is mostly white, except Grandpa is black. And let's not even get into their motley group of friends.
Sprint's new ad family (or rather, "framily"), the Frobinsons, created by Figliulo&Partners, are even more diverse and inclusive than your average Honey Maid family.