Ad of the Day: Troubled Folks Look on the Bright Side in Geico’s New Spots

Martin's glass is half full

I just want to point out that these (largely excellent) new ads from Geico point up something that many critics have observed about advertising and media in general: The suburban housewives checking out the giant are surprisingly put-together and attractive, while the scuba divers inside the whale are surprisingly schlubby. Or rather, they're to be admired for their confidence in themselves. To quote somebody or other, "Men and women will never be equal until a fat, bald woman can walk through Times Square wearing nothing but sweatpants and know that she is beautiful."

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