Ad of the Day: Toyota

Saatchi builds a giant human out of 18 smaller humans to say there's a Prius for everyone

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Toyota and Saatchi & Saatchi have been feeling the heat lately for being a bit creepy. Now, here's another mildly unsettling campaign from the agency and automaker—though at least this one shouldn't bring any lawsuits.

To illustrate that the Toyota Prius has expanded its line to four vehicles, and now has something for everyone, Saatchi & Saatchi in Los Angeles came up with a peculiarly grand idea—having 18 people link together, Pilobolus-like, to create an enormous person going about his morning routine in the suburbs.



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