Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Toyota and Saatchi & Saatchi have been feeling the heat lately for being a bit creepy. Now, here's another mildly unsettling campaign from the agency and automaker—though at least this one shouldn't bring any lawsuits.
To illustrate that the Toyota Prius has expanded its line to four vehicles, and now has something for everyone, Saatchi & Saatchi in Los Angeles came up with a peculiarly grand idea—having 18 people link together, Pilobolus-like, to create an enormous person going about his morning routine in the suburbs.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in