Ad of the Day: Tap King

You wanted a beer, but is it Lionel Richie you're looking for?

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

This man has delicious-looking beer in his fridge. Also, Lionel Richie.

It's a fantastic use of one of the most recognizable songs in history, which is perhaps why it's no longer on YouTube, and it's also a wonderful way to make use of that crawl space between the linen closet and the refrigerator, though it's probably kind of cold in there for Lionel, and Lord only knows what it cost to install that chandelier and tune the piano, to say nothing of rights to the music and union wages.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in