Ad of the Day: Tango

BBH's absurdly muscular campaign for the soft drink is a scream

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

BBH London's new campaign for Tango, the British soft-drink brand, really pumps me up.

Folks who enjoy the beverage in these superbly silly spots growl "AAARGH!" at full volume and flex their suddenly enormous biceps, pecs and delts after morphing into ridiculously ripped, bikini-sheathed, spray-tanned muscle-hulks—owing presumably to Tango's "orange intensity."

Parental warning: Your kids will be screaming "AAARGH!" all summer long.

Most notable among three new commercials is "Cornershop," which features a turbaned clerk who sips some Tango, transforms into a bling-draped bodybuilder—a fusion of Mr.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in