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Advertising has a new pint-size star this morning, as London agency adam&eveDDB has rolled out an excellent new commercial for John Lewis' home insurance unit featuring an amusingly passionate little ballerina who careens around her home, putting all her family's possessions in jeopardy.
The little girl is fantastic, throwing herself into the role with abandon, with perfectly serious facial expressions and comically reckless ballet moves. But she's not the only all-star presence. The spot is set to Elton John's "Tiny Dancer," which is clearly perfect for this, and was directed by Blink's Dougal Wilson, one of the great talents on the British ad scene, whose credits include Wieden + Kennedy's stunning