Ad of the Day: This Space Mission Shows Everything Wrong With Advertising Today

A brand's fall from heaven

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

What better way to kick off Advertising Week that with the ultimate brand fail?

The brand this time is AstroBoost, an energy drink you've probably never heard of (for reasons that will soon become clear). Lots of brands want to go to space lately, but when AstroBoost tried to do so, it didn't exactly work out as planned—as you can see in the spot here:

Yes, it's Adobe and Goodby, Silverstein & Partners's latest "Do you know what your marketing is doing?" campaign.



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