Ad of the Day: Southern Comfort

W+K trades the beach for the salon and another exceeding comfortable gent

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It's a fine line between comfortable and inappropriate.

Southern Comfort walks that line once again in its new 60-second spot from Wieden + Kennedy in New York, following up its already-legendary Speedo-clad beachgoer (who should get some love in another beach town next week) with another curious character—a mustachioed man who treats himself to a luxurious shampoo, drink in hand, at a salon.

Director Tim Godsall of Biscuit Filmworks, who directed "Beach," is back at the helm here, once again turning a scenario that should be supremely awkward into a celebration of personal style and iconoclasm.



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