Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
It's a fine line between comfortable and inappropriate.
Southern Comfort walks that line once again in its new 60-second spot from Wieden + Kennedy in New York, following up its already-legendary Speedo-clad beachgoer (who should get some love in another beach town next week) with another curious character—a mustachioed man who treats himself to a luxurious shampoo, drink in hand, at a salon.
Director Tim Godsall of Biscuit Filmworks, who directed "Beach," is back at the helm here, once again turning a scenario that should be supremely awkward into a celebration of personal style and iconoclasm.