Ad of the Day: Sex Is Everywhere You Look in Lusty British Travel Spot

One smutty visual joke after another

Adam&eveDDB goes the unsubtle stock-footage route in this Valentine's Day ad for travel site, cramming scads of naughty visual metaphors into one fast-moving montage dubbed "Sexy Delights of Europe."

Our, um, package tour starts with the bare balls, breasts and buttocks of classic works of art—I wonder what that statuesque dude at the Rodin Museum would think?—and touches on the sometimes unexpected sensuality of, among other things, food, golf, trains, canals, accordions and zoom lenses.

The object of the client's desire is to encourage folks to book #LustMinute weekend getaways. "Valentine's Day is a great occasion to remind everyone of how much fun spontaneity is," says LastMinute brand and communications director Amanda Cumine. "Doing this in a bit of a cheeky way sits at the heart of everything we do."

Sounds great. I'll have the oysters. (I've always been a shellfish lover!)



Campaign:: Sexy Delights of Europe

Agency: adam&

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett, Richard Brim

Creative Directors: Frank Ginger & Shay Reading

Copywriter: Frances Leach

Art director: Christopher Bowsher

Planner: Dom Boyd

Media Agency: Manning Gottlieb OMD

Production Company: cain&abel

Director: Robert Smith