Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
72andSunny catches a new wave with Samsung in this short film created with the World Surf League, which Samsung Mobile sponsors.
A sequel of sorts to last year's Cannes Gold Lion-winning "Every Day Is Day One," the new clip, part of a new campaign themed "We Are Greater Than I" (there's also a gripping cycling spot) focuses on the intense interconnectedness of the surfing community. "No individualism, no ego, no celebration of one hero," the WSL says on its site in a brief description of the 90-second spot, stressing that all surfers, regardless of their age, sex, race or skill level, are "intrinsically co-dependent, and tied together for better—and for worse."