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72andSunny catches a new wave with Samsung in this short film created with the World Surf League, which Samsung Mobile sponsors.
A sequel of sorts to last year's Cannes Gold Lion-winning "Every Day Is Day One," the new clip, part of a new campaign themed "We Are Greater Than I" (there's also a gripping cycling spot) focuses on the intense interconnectedness of the surfing community. "No individualism, no ego, no celebration of one hero," the WSL says on its site in a brief description of the 90-second spot, stressing that all surfers, regardless of their age, sex, race or skill level, are "intrinsically co-dependent, and tied together for better—and for worse."