Ad of the Day: Sainsbury’s Recreates 1914 Christmas Truce in Stunning New Ad

Ringan Ledwidge directs AMV BBDO's remarkable story of sharing

Monty the penguin has his first real competition for best Christmas ad of the year, as Sainsbury's just rolled out a remarkable long-form spot that couldn't be more different than the John Lewis masterpiece.

@nudd Tim Nudd is a former creative editor of Adweek.