Ad of the Day: Sainsbury's Recreates 1914 Christmas Truce in Stunning New Ad

Ringan Ledwidge directs AMV BBDO's remarkable story of sharing

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Monty the penguin has his first real competition for best Christmas ad of the year, as Sainsbury's just rolled out a remarkable long-form spot that couldn't be more different than the John Lewis masterpiece.

The U.K. supermarket chain and the Royal British Legion unveiled "Christmas Is for Sharing" on Tuesday night's airing of Coronation Street—a brilliant three-minute-and-20-second spot from AMV BBDO that travels back a century to the trenches of World War I to tell the story of the famous 1914 Christmas truce that British and German soldiers observed in the first holiday season of World War I.



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