Ad of the Day: Refuge

Lauren Luke covers up cuts and bruises in BBH's well-placed domestic-violence PSA

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

Lauren Luke is an expert at covering things up—which is why she's the perfect spokeswoman for a campaign urging the opposite when it comes to domestic violence.

Luke, 30, is a well-known, self-taught British makeup artist whose YouTube tutorials have tallied more than 140 million views over the past five years. London agency BBH enlisted Luke for the clever PSA below, which is rolling out on YouTube as though it were another tutorial—showing Luke covering up cuts and bruises ostensibly inflicted by an abusing partner.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in