Ad of the Day: Prudential

Droga5 films people around the country on their first day of retirement

Historically, the problem for advertisers in talking about retirement is that, for many people, it's a topic that lacks immediacy. That's changing. For 74 million baby boomers, the prospect of retirement is quite real—for some, all too real. Droga5 and Prudential saw the opportunity to seize on that reality—and its attendant hopes and anxieties—in a new advertising series that considers retirees one at a time, in mini documentaries, on their very first day off after a lifetime of working.