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Bowlmor AMF literally bowls over the competition in this amusing spot from New York agency Concept Farm, starring pro Jason Belmonte, who targets your alternate Saturday night plans and smashes them to bits.
Belmonte is known in part for his skill at trick shots, and they come in handy here. The spot—from directors Ben/Dave (Ben Hurst and Dave Thomas)—is styled as an infomercial, with Belmonte performing never-before-seen trick shots in front of a live audience. Set up on the bowling lane are typical Saturday night scenes—a bar, a restaurant, a nightclub—which Belmonte bowls right through, to cheers from the crowd.