Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Is there any halfway-popular '80s song left that hasn't been used, sarcastically or otherwise, in a TV commercial?
Eric Carmen's "Hungry Eyes," that unsettling ode to leering, stalker-ish types everywhere, from the movie Dirty Dancing, gets trotted out in this latest ad for Pretzel M&M's from BBDO, New York. And sure enough, the plot revolves around the Orange M&M and Pretzel Guy trying to avoid the gaze of a creepy dude at a bar—while making eyes themselves at an attractive lady across the room.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in