Ad of the Day: Peugeot Remakes 1984 Ad, Taking the Stunt Driving From Crazy to Insane

A worthy sequel for the GTi

In 1984, Peugeot introduced its 205 GTi with a wild, James Bond-esque commercial in which the car was seen being chased across a snowy expanse by a plane dropping explosives.

Thirty years later, the carmaker has finally gotten around to making a sequel vehicle, the 208 GTi. And so, it's upgraded the classic commercial as well—beginning with footage from the original and then taking the stunt driving to ludicrous lengths, with help from some digital trickery.

The spot was produced by agencies BETC and Havas Düsseldorf, and directed by The Andys through production company WIZZ.

Do not try this at home, or anywhere else.

Here's the original spot:


Client: Peugeot

Brand Management: Guillaume Couzy, Stéphane Levi, Nathalie Le Maitre, Joanna Boutté

Agency: BETC

Agency Manegement: Henri Tripard, Julien Grimaldi, Thomas Boutte, Fabien Idoux

Chief Creative Officer: Rémi Babinet

Creative Director: Vincent Behaeghel

Traffic: Céline Laporte

Strategic Planning: Maria Galleriu, Jean Allary

Creative Team (Havas Düsseldorf): Marcus Herrmann, Oliver Hilbring, Stefan Muhl

Television Producer: Thibault Blacque-Belair

Production Company: WIZZ

Sound Production: Gum

Directors: The Andys