Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild—and perhaps suggest a less selfish approach to holiday shopping. Enter Patagonia.