Ad of the Day: Patagonia

The brand declares war on consumerism gone berserk, and admits its own environmental failings

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With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild—and perhaps suggest a less selfish approach to holiday shopping. Enter Patagonia.

In the most potent environmental appeal of the season, the outdoor outfitter placed a full-page ad in The New York Times on Friday (and is repeating the messaging online today, for Cyber Monday) in which it asks people to buy less—of everything, including its own products.



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