Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Lexus has rolled out its 2016 Christmas campaign, the latest installment of its "December to Remember" sales event advertising from agency Team One, and it has various adults manipulating kids into hitting up Santa for a Lexus this year.
This means everything from people telling their kids what to say on Santa's lap (in case they blank and ask for a football), to a mom taking over her daughter's Santa letter, to a dad interrupting his kid's video conference with Santa.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in