Brand Marketing

Ad of the Day: Paralympic Games

Forget the Olympics. This is the summer's most stunning sports commercial

Headshot of Tim Nudd
By Tim Nudd

July 25, 2012

Turns out the summer's most amazing sports-action commercial isn't for the Olympic Games. It's for the Paralympic Games—and it's a triumph of skillful direction and gritty, powerful storytelling.

Headshot of Tim Nudd

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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