Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Turns out the summer's most amazing sports-action commercial isn't for the Olympic Games. It's for the Paralympic Games—and it's a triumph of skillful direction and gritty, powerful storytelling.