Brand MarketingAd of the Day: Old Navy Just Made Its Best TV Commercial in a Long TimeDebra Wilson waves her magic wandBy Tim Nudd|February 20, 2014 ShareBy Tim Nudd|February 20, 2014 Share Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer. Part of the problem was that the CP+B work was so fully realized—and in such a particular style—that it became limiting. The ads, from the SuperModelquins to the Funnovations, were always recognizable and well crafted, but they became a bit suffocating. Lately, though, freed from those constraints, Old Navy has done some irresistible commercials. First, Melissa McCarthy hilariously hammed her way through a game-show parody for Black Friday—in an ad by Chandelier in New York and director Roman Coppola. Now, the same agency and director have teamed up for a spring 2014 spot starring another comic, Debra Wilson, who plays a TSA agent bowled over by a passenger's $19 Old Navy jeans. Wilson, an original MADtv cast member, is hilarious in the role. And Coppola again displays a deft touch for comedy—and for madcap scenes of pandemonium. As the passengers absurdly flee for the exits in this ad, falling over each other in the process, it recalls one of Coppola's other recent outings—the Windows Phone ad with the melee between Apple and Samsung users at a wedding. It's helpful for any clothing retailer to have a range of styles, in its clothes and its advertising. And Chandelier is certainly giving Old Navy new looks. The spot will also run as a :30. A Spanish-language version will star actress Dascha Polanco, aka Daya from Orange Is the New Black. CREDITS Client: Old Navy Agency: Chandelier Creative Creative Director: Richard Christiansen Associate Creative Director: Lena Kuffner Managing Director: Sara Fisher Art Director: Michael Scanlon Producer: Jill Andresevic Production Company: The Director's Bureau Director: Roman Coppola Executive Producers: Lisa Margulis, Elizabeth Minzes Line Producer: Eric Sedorovitz DP: Matthew Libatique Editorial: Rock Paper Scissors Editor: Carlos Arias Assistant Editor: Lauren Dellara Executive Producer: Eve Kornblum & Carol Lynn Weaver Head of Production: Justin Kumpata & Angela Dorian Post Producer: Lisa Barnable & Shada Shariatzadeh Telecine: Company 3 LA Colorist: Sean Coleman Music Supervisor: John Bissell, Mothlight Music Mixer: Rohan Young at Lime Studios Assistant Mixer: Jeff Malen Post Production Design Studio: Elastic Art Director: Lisha Tan Designer(s): Lyn Cho Producer: Michelle Machado Executive Producer: Jennifer Sofio Hall VFX Studio: A52 2D VFX Artist(s): Dan Ellis, Matt Sousa, Gabe Sanchez Producer: Michelle Machado Executive Producer: Megan Meloth Adweek Adweek