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Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer.
Part of the problem was that the CP+B work was so fully realized—and in such a particular style—that it became limiting. The ads, from the SuperModelquins to the Funnovations, were always recognizable and well crafted, but they became a bit suffocating.
Lately, though, freed from those constraints, Old Navy has done some irresistible commercials.