Ad of the Day: No Campfire? No Problem. This Odd Creature Points You to Oreo S’mores

S'morey and 360i welcome you to summer

Looking for the delightful taste of s'mores without the dirty and dangerous hassle of making a campfire? Oreo has you covered, with help from a curious furry forest friend.

The Mondelez brand just released Oreo S'mores in time for summer, and is promoting them with a series of quirky comic videos from 360i starring S'morey, the Unidentifiable Forest Creature. We're told he's "a bit like a badger, a bit like a hare," but the important thing is that he knows exactly how you can get your s'mores fix—whether you're on a golf course, in a canoe or even at the office.

The goofy PSA-style spots, aimed at millennials, feature throwback '90s-style animations and will run on Facebook, Twitter, Tumblr and Instagram.

As part of the campaign, Oreo also teamed up with Zipcar for a fun stunt over Memorial Day. Some lucky Zipcar users who made a reservation for the weekend found a surprise pack of Oreo S'mores in the passenger seat.


Client: Oreo

North America Senior Director: Janda Lukin

Senior Brand Manager: Lauryn McDonough

Senior Associate Brand Manager: Elise Burditt

Social: 360i

Chief Creative Officer: Pierre Lipton

Group Creative Director: Aaron Mosher, David Yankelewitz

Senior Art Director: Declan Byrnes-Enoch

Senior Copywriter: Alex Augustinos

Art Director: Bjorn Kusa

Copywriter: Avi Azouz

Senior Producer: Amanda Kwan

Vice President, Strategy: Shankar Gupta-Harrison

Vice President, Group Account Director: Sandra Ciconte

Account Director: Josh Lenze

Senior Strategist: Maggie Walsh

Account Manager: Megan Falcone

Community Manager: Katya Kotlyar

Production Company: ShadowMachine, Los Angeles

Executive Producers: Alex Bulkley, Corey Campodonico

Director: Jed Hathaway

Producer: Tobias Conan Trost

Animators: Sapphire Sandalo, Nick Bane, Sean Nadeau, Kelly Wine

Character Designers: Christina Faulkner, Sapphire Sandalo

Background Designer: Brian Pitt

Storyboard, Animatic Artist: Kelly Wine

Editor: Jose Martinez

Assistant Editor: Zach Frank

Sound Design: Pendulum Music; Ryan Franks, Scott Nickoley

Commercial Reps: Hunky Dory; Gisela Limberg, Ali Tiedrich

Public Relations: Weber Shandwick

Advertising: The Martin Agency

Media: MediaVest