Ad of the Day: Nike Tests Your Limits as It Redefines 'Just Do It' at 25

Bradley Cooper voices grand new spot

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Kids, try this at home! Run a marathon! Punch a professional MMA fighter! Humiliate the local street-basketball star! Ride an electric bull in the back of a moving pickup truck! Tell them Nike told you to do so!

For the 25th anniversary of its "Just do it" slogan (memo: you're old), the sportswear company and ad agency Wieden + Kennedy are trying something new, or rather, old: "Just do it" for very broad values of "it."

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