Ad of the Day: Nike

Lockout shmockout; basketball is bigger than the NBA

Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The NBA lockout might have pushed the season back by a couple of months, but just because there’s no professional basketball being played, that doesn’t mean absolutely no one’s playing. Nike’s Basketball Never Stops campaign attempts to (literally) shine a light on what happens when the professional season comes to an end and the “real” basketball devotees hit the courts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in