Ad of the Day: Morrisons

Christmas advertising really gets in gear with this fun, surreal British supermarket spot

Christmas is a lot of work. For those brave souls whose job it is to decorate the house, trim the tree, send the cards, stuff the stockings, wrap the presents and cook the meal, pulling off a successful Christmas once a year can seem like a nearly impossible task—a feeling that U.K. supermarket chain Morrisons perfectly encapsulates in its new spot, "For Your Christmas," by London agency DLKW Lowe.

In a country that takes its Christmas ads seriously, this is one of the year's stronger contenders so far. You know how when you finally manage to set up the tree, it seems like all the needles suddenly fall off? Or how cooking a turkey can turn into a wrestling match? And you've somehow invited 100 people over for Christmas dinner? On top of which, you've got 20 pots on the stove and your mother-in-law is literally incapable of finding the spice cabinet? All of these things—usually an exasperated exaggeration of the truth—become real (or rather, surreal) for one British mum. Her Christmas is a lesson in Murphy's Law, where the needles really do fall, the line of people expecting to be fed actually does go around the block, and the Christmas turkey is legitimately pugnacious.

But on Christmas Day, as she looks at her family around the dining room table, enjoying their holiday meal, the mother's look of panic slowly turns to a smile. And come next year, it'll be that moment—the flash of clarity that maybe, just maybe, it was worth going nearly insane for this little bit of joy—that she'll remember.

And then she'll start the battle all over again.


Client: Morrisons

Agency: DLKW Lowe

Executive Creative Directors: Richard Denney, Dave Henderson

Creative Directors: Dave Henderson, Richard Denney, Tom Hudson

Creatives: Matt Lever, Helen Rhodes

Producer: Abbi Tarrant

Production Company: Academy

Director: Si & Ad

Producer: Lucy Gossage

Editing House: Final Cut

Editor: Joe Guest

Flame Artist: Jason Watts

Postproduction: Finish

Producer: Justine White