Ad of the Day: Mitsubishi

The brand starts an electric-car revolution in an unlikely place: Normal, Illinois

It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.

Normal, Ill., is one of those American towns—like Intercourse, Pa., or Goobertown, Ariz.—that's known mostly for its goofy name. But unlike many oddly named places, Normal has the added authenticity of largely living up to its name. Sitting inconspicuously amid the corn fields of Illinois and projecting a stubborn Midwestern unpretentiousness, it is indeed one of the most ordinary-seeming places around.

All the better for a marketer to swoop in and remake it in its own image! That's the somewhat exploitative but mostly well-meaning idea behind 180LA's new campaign for the Mitsubishi i electric car.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in