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Normal, Ill., is one of those American towns—like Intercourse, Pa., or Goobertown, Ariz.—that's known mostly for its goofy name. But unlike many oddly named places, Normal has the added authenticity of largely living up to its name. Sitting inconspicuously amid the corn fields of Illinois and projecting a stubborn Midwestern unpretentiousness, it is indeed one of the most ordinary-seeming places around.
All the better for a marketer to swoop in and remake it in its own image! That's the somewhat exploitative but mostly well-meaning idea behind 180LA's new campaign for the Mitsubishi i electric car.