Ad of the Day: Mini Brings Its 'Defy Labels' Campaign to the Olympics in Style

U.S. athletes star in BSSP's appeal to independent thinkers

August 2, 2016

Rejecting derogatory labels and refusing to let other people's prejudice hobble your success is the theme of BMW Mini's Olympics push from Butler, Shine, Stern & Partners.

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Brand Marketing

Ad of the Day: Mini Brings Its 'Defy Labels' Campaign to the Olympics in Style

U.S. athletes star in BSSP's appeal to independent thinkers

David Gianatasio

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David Gianatasio