Ad of the Day: Melissa McCarthy Is Game for Old Navy's Black Friday Campaign

She doesn't win $1 million, but you could

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Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever.

Last year at this time, the clothing retailer got George Takei to sing an epic power ballad promoting an epic Black Friday sale called "Cheermageddon." This year, it's Melissa McCarthy's turn to bring the funny.

She plays a contestant on a faux game show called Overnight Millionaire—and gets miffed when her big prize isn't actually a million bucks.



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