Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Old Navy parted ways with longtime agency Crispin Porter + Bogusky over the summer, but it looks like its holiday advertising will remain as quirky as ever.
Last year at this time, the clothing retailer got George Takei to sing an epic power ballad promoting an epic Black Friday sale called "Cheermageddon." This year, it's Melissa McCarthy's turn to bring the funny.
She plays a contestant on a faux game show called Overnight Millionaire—and gets miffed when her big prize isn't actually a million bucks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in