Ad of the Day: McDonald's

DDB commiserates with those who'll have to stay up late to watch the London Olympics

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

The time difference with London will be exhausting and exasperating for people in some parts of the world as they try to watch the Olympic Games this summer. But instead of whining about it, DDB New Zealand saw a chance for a fun McDonald's spot.

The ad, posted below, is running in 90-, 45- and 30-second versions in Australia and New Zealand, and features a cat-and-mouse game between a father and son as the boy tries to stay up and watch the Olympic action through the night.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in