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These are very, very simple 15-second Manwich ads, but DDB West shot them like a boss. The casting and direction (by Lena Beug of Moxie Pictures) are truly incredible, and it doesn't hurt anything that Ron Swanson himself (fine, his name is Nick Offerman) narrates them.* "Who is manlier?" I ask you. No one. That is who.
Part of what makes these so good is that they have an odd spirit-of-the-1980s thing going on, even though they're about current video games and texting and so forth.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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