Ad of the Day: Lurpak

W+K churns out another sensory masterpiece in its British butter campaign

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The world is going to hell in a hurry. But at least we've got our comfort food, which has sustained us for millennia—all cooked with rich, quality butter.

That's the reassurance offered by Wieden + Kennedy London in its latest visually astonishing spot in the U.K. for Danish butter brand Lurpak. No other campaign in all of advertising will make you feel as hungry as the Lurpak ads do. W+K has been cooking up a whole new kind of food porn for this client in recent years, redefining tabletop with incredibly forceful close-up hero shots of the food (and the process of hammering it into shape) that are as aggressive as they are mouthwatering—backed by rhythmic soundtracks that drive the action forward.



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